They did not say I cannot buy a car from them.

They did not say I was not welcome on their lot, albeit only as long as I kept my mouth shut.

In other words, I can’t think of any material way in which they harmed me. After all, everyone has the right to tell me “to shut up and sit down”. I’m not a thin-skinned conservative who shrieks in horror at the slightest whiff of disagreement with my views. I’m angry at the presumption in trying to silence me, of course, but not offended. I also realize that this is very different from the ‘non-intercourse’ laws that would prevent my from buying goods solely on my beliefs or lack of same.

But here’s the kicker. I’m pretty sure they’ll sell a car to me even if I wear a “Godless and Proud” tee-shirt in rainbow colors. I may not even have to wait until the end of the quota period. (I probably won’t be able to negotiate a good deal, however!) It’s a business with high-ticket items and it will be very hard for them to see money walk away(*).

But I don’t have to buy a car from them. Knowing their attitude, I won’t buy a car from them.

All the ad did, really, is give a large part of their potential market a very good reason to avoid them. It might bring in a few people, but that market will quickly forget the ad. The people it insulted will not.

(*) If I wanted to be really nasty, I would encourage my friends to join me in visiting the dealership on the weekend, go for test drives, negotiate with the salesmen… then tell them to shut up and sit down. Burn a few salesmen and they’ll get the message.

Please don’t forget to include car sickness bags with every purchase in case demons dressed in jihadi chic show up while driving to the donut store to get bombs for Jesus.

Jill

As a free speech advocate – I admire this company for putting its money where its mouth is … as it were.

As a consumer – I get to put my money where I choose.

This is the equivalent of “bring it on.”
In that respect, I suspect very soon we’ll be seeing a banner over the dealership that reads “Mission Accomplished”

You’re correct to point this out. Oddly there actually have been two dealerships in my area stripped of their right to carry the parent company’s name. It was for fraud against the parent company (basically,taking too much skim). I doubt Ford will do anything, but they did back down (finally) over the homosexual boycott, and just maybe they’ll do something about this. Afterall this dealership offends christians who believe in separation of church and state (the fine dealership forgot to add in the percentage of christians who don’t agree with them about that!).

Get some red hot flames on that station wagon!

If they didn’t take the Blue Oval down for that, you think this will get them off their asses?

The sad part: my wife and I are getting a Ford next month. Even sadder: it’s a station wagon.

And a big AMEN to everything people wrote on their posts above!

I noticed that nonsequitur as well, but with so many other problems in the statement I thought this was a goldfish to the larger whale. Your point is well taken however.

Perhaps they’ve forgotten about those of the Hebrew and Islamic faiths that share their god.

Toyota and Honda are shinto approved so I would go with either of those.

Jill