In the video below, Ivan Ukhov, a Russian high jumper, took a more literal meaning to the high jump when he alleged competed while drunk on vodka and Red Bull. Ukkov is shown ultimately missing the jump and then passing out under the bar. He apparently had more skill in finding a different bar before the competition. However, the incident will undermine Red Bulls’ slogan: “It Gives You Wings.”
The event at Athletissima meet last week had led officials to investigate Ukhov conduct. Ukhov could not complete a single jump and is shown in the video pushing away an official who tries to intervene. No doubt vodka and Red Bull will now be called a High Bar.
For the view and story, click here.
Thanks to IL for the slogan grab!
It could have been worse. He could have had too much MD 20/20 before the meet and he would have attempted the jump, but it would have been hours before he came down.
Prof.,
Could this potentially be a false advertising suit waiting to happen? After all, as a high jumper the Red Bull tag line “It gives you wings,” would be pretty tempting.
Brilliant, IL, I have duly updated the entry with the slogan information (and attribution of course at the end).
IL:
I should also note that Red Bull only claims that Its Gives You Wings in an unadulterated form. The addition of the large quantity of vodka would be viewed as a substantial alteration under product liability and a breach of any implied warranty.
JT
jonathanturley
1, September 6, 2008 at 3:06 pm
I should also note that Red Bull only claims that Its Gives You Wings
A fact made apparent when he took his post face-plant powernap under the horizontal bar.