McDonald’s recently pulled out of the Crimea after the takeover of the Ukrainian peninsula by Vladimir Putin. While Putin’s authoritarian move did not appear to appeal to McDonald’s, it is only fitting that Burger King would be attracted to the imperial tendencies of Putin. The chain has announced that it will fill the void and expand into the Crimea.
McDonald’s has been in Russia since the Soviet era.
Burger King was previously not in the Crimea but that changed when Putin sent in the tanks. Russia’s second-largest bank, state-owned VTB, owns a 47 percent stake in Burger King Russia.
No doubt Burger King’s slogan of “Have It Your Way” appears to Putin. After all, when it comes to international law, he has been having it his way for years.