Harley-Davidson Motor Company is facing a tort action over its use of the name “Brando” for a new line of boots resembling the boots worn by actor Marlon Brando in the 1953 classic The Wild One. Brando Enterprises says that the boot constitutes the appropriation of name or likeness of Brando.
While you can’t defame the dead (which means you can defame them), the name and likeness of a deceased person remains protected. However, this means that people can be barred from using cultural icons and terms. I have long been a critic of the extent to which this tort has been pushed, particularly by California courts. Past tort cases have generally favored celebrities and resulted in rulings like White v. Samsung, a perfectly ludicrous ruling where Vanna White successfully sued over the use of a robot with a blond wig turning cards as the appropriation of her name or likeness. The estate of Humphrey Bogart sued last year for over a couch simply named Bogart. California-retailer Plummers settled the lawsuit this week.
Harley Davidson has been criticized in the past for its aggressive lawsuits in copyright and trademark. For example, it sued over a claimed trademark to the term “hog.” It then tried to trademark the sound of a Harley.
By the way, Brando drove a Triumph in the movie.
12 thoughts on “Nothing Like a Brando: Harley-Davidson Sued Over Name of New Line of Boots”
Wow that was unusual. I just wrote an very long comment but
after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again.
Anyhow, just wanted to say wonderful blog!
Your web link you sent me came thru, thanks, but it seems to not be working, does anybody at all have a backup, or mirror source? Just something that works.
what does this mean about unauthorized biographies?
This is crazy … a boot??!!
It looks like the Brando heirs are looking for more cash!
Why is Harley-Davison even trying to create a new line of boots called Brando based on that movie? Brando’s character rode a Triumph in The Wild One.
Thanks Heathu, I added a link to that wonderful factoid to the post!
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