-Submitted by David Drumm (Nal), Guest Blogger
Jaimie Leopold, executive director at Komen Southern Arizona, has termed the Planned Parenthood decision a “debacle.” Because of a downturn in donations, Leopold has closed the Tucson, Arizona, Komen office on Fridays.
Dana Curish, the executive director of Komen’s Central Indiana affiliate, said “I could be looking at a shortfall of $750,000. Hopefully, it won’t go higher than that.”
A leading market research firm that specializes in corporate reputation and brand health research recently found that:
Susan G. Komen’s current brand equity score of 55.1 represents a 21% drop in brand equity over the prior year ─ a historic drop in the study’s 23-year history, surpassed only by Fannie Mae in 2009.
If you run a trusted charity and you decide to support radical religious dogma over rationality and science, the current fund-raising problems are entirely predictable.
H/T: NY Times.
