-Submitted by David Drumm (Nal), Guest Blogger
The Susan G. Komen breast cancer charity is having trouble meeting their fund-raising goals as a result of their controversial decision to defund Planned Parenthood. Resignations at the local and national level continue to plague the organization.
Jaimie Leopold, executive director at Komen Southern Arizona, has termed the Planned Parenthood decision a “debacle.” Because of a downturn in donations, Leopold has closed the Tucson, Arizona, Komen office on Fridays.
Dana Curish, the executive director of Komen’s Central Indiana affiliate, said “I could be looking at a shortfall of $750,000. Hopefully, it won’t go higher than that.”
A leading market research firm that specializes in corporate reputation and brand health research recently found that:
Susan G. Komen’s current brand equity score of 55.1 represents a 21% drop in brand equity over the prior year ─ a historic drop in the study’s 23-year history, surpassed only by Fannie Mae in 2009.
If you run a trusted charity and you decide to support radical religious dogma over rationality and science, the current fund-raising problems are entirely predictable.
H/T: NY Times.