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Don’t Let Your Babies Grow Up To Be Cowboys? University of Wyoming Is Under Fire For Mascot

 The University of Wyoming has long rallied around it mascot of the cowboy and it markets the school with the slogan “The World Needs More Cowboys.”  That marketing campaign however has triggered a backlash against the mascot and objections that it is racist and sexist and culturally insensitive.  Willie Nelson warned about this in his song “Don’t Let Your Babies Grow Up To Be Cowboys” when he sang “Them that don’t know him won’t like him. And them that do sometimes won’t know how to take him. But apparently not everyone agrees.”

In an interview with the Chronicle of Higher Education, Donal O’Toole, a professor in the department of veterinary sciences and the president of the Faculty Senate, denounced the line as “a sexist slogan.”  Associate professor Ellen Currano described the anger of faculty at the slogan.  Christine Porter, an associate professor of community and public health insisted that “It’s very 1950s to think that ‘boy’ somehow includes ‘girl.’”

Cowboy can be treated as inclusive of both genders.  Today we often substitute gender specific nouns. Thus, I rarely say “firemen” or “policeman” today as opposed to “fire fighter” or “police officer.”  The problem is that there is not a readily available gender neutral alternative for “cowboy.”  “Cow poke” is not a common phrase and “cow puncher: would trigger a PETA protest.  Saying “The World Needs More Cowboys and Cowgirls” is a bit long and excludes other genders under current guidelines including genderless students.  The alternative is to treat “cowboy” as inclusive, including images of female cowboys.  That is what many female members of Congress do in calling themselves a “congressman” (though “representative” is available and I tend to use that term).

In other articles Native American groups have objected to the slogan as racist.  It is relevant to note that other countries have cowboys like the gauchos of the pampas.  Many references to females are still “gauchos” though you do see some references to “gauchas” when you are only referring to a female.  Collectively, the reference is still “gauchos.”

I have previously expressed my concerns over the removal of long-held mascots and names in colleges.  Some changes are warranted but many reference social and cultural touchstones that can be presented in a proper context.  Cowboys are obviously a part of the heritage of the state as are Native Americans.  I do not see why both cannot be honored or why the term cannot be inclusive.  That does not mean that the campaign is racist or that it (or the mascot) should be dropped.

That is not to say that the criticism should be dismissed. The concerns of Native American students is particularly compelling.  Of course, schools named after Native American tribes or figures have been challenged as cultural appropriation or racist.   An alternative approach is to bar those mascots and names are present offensive imagery as opposed to honoring groups or identifications.

Wyoming honors the toughness, independence and adventuresome character of “cowboys.”  Many cowboys were African American or hispanic. It is an image that resonates deeply in the state.  The concern is that we toss such touchstones as non-inclusive rather than make them more inclusive or to present them in a better context.

In the end, however, Nelson saw this coming:

Cowboys ain’t easy to love and they’re harder to hold
They’d rather give you a song then diamonds or gold
Lonestar belt buckles and old faded Levi’s and each night begins a new day
If you don’t understand him and he don’t die young
He’ll probably just ride away
Mamas’ don’t let your babies grow up to be cowboys
Don’t let ’em pick guitars or drive them old trucks
Let ’em be doctors and lawyers and such
Mamas’ don’t let your babies grow up to be cowboys
‘Cause they’ll never stay home and they’re always alone
Even with someone they love
Cowboys like smokey old pool rooms and clear mountain mornin’s
Little warm puppies and children and girls of the night
Them that don’t know him won’t like him
And them that do sometimes won’t know how to take him
He ain’t wrong he’s just different
But his pride won’t let him do things to make you think he’s right
Mama don’t let your babies grow up to be cowboys
Don’t let ’em pick guitars and drive them old trucks
Let ’em be doctors and lawyers and such
Mama don’t let your babies grow up to be cowboys
‘Cause they’ll never stay home and they’re always alone
Even with someone they love
Mamas’ don’t let your babies grow up to be cowboys
Don’t let ’em pick guitars and drive them old trucks
Let ’em be doctors and lawyers and such
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