The Real Thing: Indian Company Introduces Cow Urine Soft Drink

Indian newspapers are reporting that an Indian company is about to introduce a rival to Coca Cola: Cow Urine soda. This ultimate un-cola (or ungulate cola) is made with a base of gau ark (cow urine) though they prefer to call it gau jal (cow water). My doubts about the authenticity of this story have been dispelled by the widespread report in India, where there are long-held views of the health benefits of cow waste, including tooth paste and face powder. I personally like the cow dung after shave to give me that cudly feel in the morning.

The head of the Hardwar-based “Cow Protection Department,” Om Prakash, observed “It will be a revolution of sorts. The acceptance of cow urine as a potent medicine is increasing day by day and once it comes as a cold drink, its demand will definitely increase.” Cow dung tiles are widely believed to be resistant to things like radiation.

The problem is marketing. Sierra Mist is taken, though Angus Mist is possible. Most regrettably, Squirt is also taken as is Hines Root Beer.

Also taken are relevant product slogan like Snapple’s “Made from the best stuff on Earth”

I think that they should just go with “Got Urine?”

For the full story, click here