Smell Test: Air-O-Matic Sues Over Use of “Pull My Finger”

It appears that it will take a federal court to clear the air over a trademark dispute over the phrase “Pull My Finger” and the rights to iFart. Florida-based Air-o-Matic and Colorado-based InfoMedia, Inc. are in court over the allegations of Air-o-Matic that Infomedia infringed its trademark and engaged in unfair business practices.

The dispute began when iFart began using phrase “pull my finger” in advertisements and Air-o-Matic objected that “Pull My Finger” is part of its brand identity. Both companies sell a range of competing software applications, or “apps.”

InfoMedia insists that the phrase is a common “descriptive” term and indeed, as the father of four (with three boys under 10) I can attest to its wide use in a variety of circumstances.

It will be up to the court whether Air-o-Matic passes the smell test.

For a copy of the complaint, click here.

For the full story, click here.

Kudos to Jonathan Meyer for this story