The Big Deal: William Shatner Earned $600 Million for Priceline Ads

William Shatner is known to warn that you cannot “argue with the Big Deal.” He appears to be right. Due to a decision to take shares rather than money for his ad appearances for Priceline, Shatner has reportedly made $600 million.

The secret to Shatner’s success can be found in the Ferengi rules of acquisition, which include:

Once you have their money … never give it back.

Never pay more for an acquisition than you have to.

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