William Shatner is known to warn that you cannot “argue with the Big Deal.” He appears to be right. Due to a decision to take shares rather than money for his ad appearances for Priceline, Shatner has reportedly made $600 million.
The secret to Shatner’s success can be found in the Ferengi rules of acquisition, which include:
Once you have their money … never give it back.
Never pay more for an acquisition than you have to.
For the full story, click here.