The video begins with a man sleeping and bed. He wakes and complains “First thing in the morning, what do I see? A pile of shit staring at me.” He is shown being chased by piles of poo before the town organizes to flush the little villains away.
The reason for the campaign is rather staggering. An estimated 620 million people in India (roughly half of the population) defecate in public with another 44 percent of mothers disposing of child waste in the open. The result is a high incidence of illness from human feces.
Now however Mr. Poo is on the scene with a catchy Bollywood-style tune.
Some in India have opposed the campaign as degrading or embarrassing while others question the use of English (those people who speak English are the most likely to be using toilets).
I am not sure how India’s new action figure will fare, but the again he does sort of look like a fecal version of the hulk.
God’s speed, Mr. Poo.
