There is a recent controversy over Whole Foods that pushed the buttons for many of us who object to over packaging and unnecessary used of plastics. The United States continues to generate more garbage than any other nation and does not have the type of laws as in Germany where countries must internalize the costs of such packaging (giving them an economic incentive to reduce excess material). Now her twitter account Nathalie Gordon in London found a humorous but effective way to same Whole Foods into dropping a product of pre-pealed oranges sealed in little plastic boxes.
The Sumo tangerines were on sale for $5.99 per pound and the label proclaimed “Made right here.”
Gordon saw an image from a person who spotted the product in a California Whole Foods on Twitter where the person wrote “Are people really that lazy nowadays?” Gordon has her own twitter account that describes her as “Creative at @sunshineagency- too busy watering my own grass to notice if yours is greener. Will work for bacon. #thisdoesntmeanyes & #taxifabric co-founder.”
Gordon wrote “If only nature would find a way to cover these oranges so we didn’t need to waste so much plastic on them.” The humorous tweet has been retweeted and liked over 60,000 times.
Whole Foods has made a fast retreat after receiving complaints but insisted that “this was a simple case where a handful of stores experimented with a seasonal product spotlight that wasn’t fully thought through. We’re glad some customers pointed it out so we could take a closer look.”
Brilliant Nathalie.