One of the privacy related torts is the misappropriation of a name or likeness of a celebrity. Perhaps the most interesting (and in my view wrongly decided case) was the successful challenge by Vanna White against Samsung: arguing that a robot turning cards was a misappropriation of her likeness for commercial purposes. Others like Johnny Carson sued over his trademark phrase, Here’s Johnny. Now Paris Hilton is suing over her likeness and trademark phrase (“I’t Hot”) due to a card put out by Hallmark. For the story, click here