In Riverside, California, Mattel has won an impressive victory over the makers of the Bratz doll line. A federal jury has found that MGA Entertainment was guilty of copyright infringement of the maker of the Barbie series.
This is not child’s play. The Bratz line is an over $1 billion enterprise. The jury found that Carter Byrant — the Bratz creator — created the line while under contract with Mattel. The line was supposed to offer a line of dolls with more of an edge. It is an ironic time for the verdict when Mattel is being criticized that Barbie has become a “tart” and specifically outfitted the doll for S & M play, click here. Now, the company could regain a line of urban Bratz to appeal to the edgy 3-9 girl target audience.
The verdict came after a seven-week trial. The jury will now have to determine the damages. In the meantime, the Bratz will have to deal with Barbie — who has punked up since their last association.
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