This is a serious case of misleading advertising. When Holiday Inn announced it would offer “bed warmers” for guests, many swingers were already packing when they found out that the employees are literally warming the bed. However, Shady Lady Ranch offers a new and different meaning of a bed warmer outside of Vegas.

Under the plan, employees wearing “toasting suits” would keep the bed warm for a customer in Surrey. They would then leave.

Holiday Inn spokeswoman Jane Bednall likes her beds warm: “Like having a giant hot water bottle in your bed.” is how Holiday Inn spokeswoman Jane Bednall described the idea, here.

Quite frankly, I can think of few things less appealing than Holiday Inn employees wearing snuggies and rolling around in my bed. It is bad enough thinking of the rest of you previously sleeping in the bed.

Now, Shady Lady Ranch knows something about bedwarmers. “Markus,” a male prostitute, has broken through the glass ceiling (or floor) of American brothels to offer women sexual services as a “prostidude.” He has compared himself to the Rosa Parks of prostitutes, here. Of course, Parks did not move to the front of the bus to solicit the riders and was more focused on civil rights, but the distinction appears lost on the prostitude.

Markus, 25, is a college dropout and former U.S. Marine from Alabama. Shady Lady madam Bobbi Davis said that she selected him out of a pool of “hundreds of applications.” My own application was rejected after she insisted that a male companion did not simply lie on the couch and watch the History Channel (a bizarre notion). Well, there is always bed warming in England.