“Heart Attack Grill” Spokesman Dies At 29

Heart Attack Grill, owned by Jon Basso, brags about some of the highest caloric, artery-clogging food. They even enlisted Blair River (a 572-pound obese man) as their spokesman. River, 29, has now died from pneumonia — a death connected to his obesity by critics.

Basso plays up the attraction of the unhealthy by wearing a doctor’s lab coat and his waitresses are dressed as nurses. Signs at the restaurant read “Caution. This establishment is bad for your health.”

Basso praised his former spokesman, insisting that “a man is how he leaves the world after he’s been here.” In this case, it was being a spokesman for unhealthy eating at a restaurant that offers meals with more than 8,000 calories.

River is still featured on the website, which jokes about the risk of “mild death.”

The menu features such things as “Quadruple Bypass Burger” and “Flatliner Fries.”

Source: Washington Post

29 thoughts on ““Heart Attack Grill” Spokesman Dies At 29

  1. I have not yet begin to eat….ask not what you can do for your food but what your food can do for you…. I think that is how that goes….

  2. The risk of “mild death”!?? What is mild about dying? These guys are so engrossed on making a buck, they don’t care who dies in the process.

  3. Exercise,exercise,exercise and watching what you eat is key,I walk about (2) miles every other day,If I’m not mistaken,raff rubbed it in one day and he was saying how nice it was this particular day and he was going bike riding so he knows from where I’m coming from.

    Walking is free and it works.

  4. eniobob,
    I do most of my riding when the weather turns warmer here, but I hope to get out soon. You are right that dieting is usually not enough. You need a lifestyle change at the same time. Walking is great and as you stated,the price is right.

  5. Soon up on the menu at heart Attack Grill:

    The Blair River Limited Edition Burger. A full pound of meat.
    Only 572 will be produced.

  6. eeeewwww…..that looks like nasty processed american cheese…..unhealthy is 1 thing, that simply does not even look tasty….

  7. “Basso plays up the attraction of the unhealthy by wearing a doctor’s lab coat . . .”

    With that in mind, segue into this latest mindless, medical miasma:


    The lab-coat lunacy did not die its appropriate death at the stroke of midnight on New Year’s Eve.

    It’s followed us right into 2011.

    Heart Attack Grill indeed.

    Are there any doubts that he at least got the costume right?

  8. There is a large macho element in this country that is disdainful of the risks of high calorie, high fat and high salt eating. Much of it resides in the South, but even enlightened Cities like Chicago, Cleveland, Pittsburgh and Philadelphia eat stupendously unhealthy food. I can remember one night in Cleveland, when my wife and I arrived in town late and went to the only late night area for the dinner we had missed. The place we stopped in, I don’t remember its’ name, was swerving cheese steaks with french fries included under the huge hero roll. The calories and fat content had to be stupendous. The early deaths of my parents, my brother’s heart related illnesses and 40 years of high blood pressure and heart disease have taught me the value of a healthy diet and exercize.

  9. Dallas has far more healthy choices than Philly or Chicago. I always heat unhealthy food when I visit those cities.

  10. Well SWM,

    Really….. I suppose Mexican can be healthy……… I think I eat healthy for me… No more than 1 pound of red meat a day generally…. yesterday…. I ate fried fish…

  11. Swarthmore Mom,
    there is plenty of healthy food available in Chicago. Just because we are known for deep dish pizza, it doesn’t mean that you can’ easily eat good, healthy food. There are many organic and locally sustained restaurants and markets in the Chicago area.

  12. rafflaw, My sister that lives in Evanston was just complaining about that this the other day. Dallas has many more salad places, but it is true that when I visit Chicago or Philadelphia, I choose to eat badly.

  13. You reap what you eat. I learned last year that I am diabetic (Type II). I was almost 50 lbs overweight. My eye sight was shifting. It was scary. I was 48 at the time and told my self, “Hell no, you ain’t goin’ out like that!” I did an entire 180 degree turn. I loss the weight by walking and doing yoga. Now the diabetes is under control. My husband says I cook better now than I did before I was sick.

    Btw, I was only on insulin for a month. God do I hate needles. Thank God though for treadmills (it was sitting in the family room collecting dust) and walking trails (can’t wait for spring to get here). I feel so much better. Eating healthy is not a bore. I do not miss the fried foods. I also do not miss the red meat. I eat a lot of seafood and poultry, wheat bread, spinach pasta, brown rice, fruits, nuts and veggies. I season my food with fresh herbs and have toned down the salt. I eat dessert in moderation. I do not feel deprived. In fact, I enjoy eating so much more now. And yes, I do go out to restaurants which are now offering many more healthy choices.

    So be good to yourself. Go healthy. As the saying goes, “all things in moderation.” You do not have to eat the whole pack of cookies or a whole slice of cake or pie, get it? This guy didn’t have to die at 29. Sad!

  14. My niece and her husband have swelled over the years to an unreasonable obesity, given their educational background and professed concerns. When you visit, everything revolves around all the places they have to eat. Much the same is true of all the people I left back in Michigan. It used to be one does not put on “a few hundred pounds” with age. And not one of them were raised in a climate of fitness, so there’s not even the notion that there’s anything worth doing.

    It’s something one embraces from today until the end of days, a series of daily choices that lead to fewer, better calories, more activity, and a deepening engagement with one’s overall health. The challenge is supremely difficult in a world where we are bombarded by messages of food, most of which is crap.

    I am lucky to live in paradise where I can get fresh produce on the cheap year round. Meat (mostly chicken) is now reduced to a flavoring. Most of the diet is plants now. No breads or pastas. And very little sugar, just what is in fruit. If you have not tried quinoa, I highly recommend it. Very high in protein. Mixed with corn and water, and it sustained natives in the high Andes for thousands of years. It gives an old world flavor to whatever I’ve put it in. It can be used savory or sweet.

  15. Sometimes I wonder if industrialized agriculture is making more food with less nutritional value and unintentionally contributing to type II diabetes?

    The other day, I found the garden fork. We have the land area for a rather decent family garden.

    Physical fitness improved, food improved?

  16. It’s a joke of bad taste, but one has to live, everyone going there knows their risk. Stopping living for the purpose of living longer makes no sense. Of course, one would hope people are able to limit themselves…

  17. In most large cities that I’ve mentioned there are indeed places where healthy food choices can be made.
    If you’re in from out of town though and the time is late, these choices rapidly diminish. However, that wasn’t even my point which was that we celebrate unhealthy eating in this country and the meaning of overweight has become diluted to the point that 300+
    pound people are quite common, rather than rare. Via commercials the fat food fetish has overtaken the land.

    Sadly, one of the characteristics of the overweight and the obese is that they may gain comfort from what they eat, but gulp it down so rapidly that the comfort is brief and the perception of hunger remains. In my youth the average NFL lineman weighed about 250, today it is past 300 and they are athletic at least.

    When McDonald’s has the school lunch franchise in many venues, you know nothing good could come from it. The problem isn’t in the availability of healthy choices, it is in the brain washing
    of the food Corporations via the media. When a commercial for
    the Outback makes my mouth water involuntarily and I do eat healthy via sad experience, what does it do to the average person.

  18. I live near this place – never eaten there because I value my life – but it’s full of two groups of people. (1) people who look about the size of this guy who died and (2) college age guys of varying sizes.

    There’s definitely some macho attitude about eating there, but it’s also pretty inexpensive, and so I hear they give a discount based on your weight at least on some days of the week or something. (more discount for the more obese patrons) SICK. I feel no sympathy for people that do this to themselves, and though I’m all for single-payer health care, if you make a choice like this or like smoking, I say you get kicked out.

  19. My condolences to the family of the decedent. Initally I thought this was a joke and clicked on a link to find this. Now, I am waiting to read the tongue in cheek class action lawsuit blaming the farmer for feeding the cow that produced “fatty meat” which in turn resulted in heart disease and death.

    People have to take responsibility for their own actions, period.

  20. If overeating is an example of “macho” behavior, then I know a lot of macho women.

    I see little difference between overeating at the Heart Attack Grill and overeating at any other junk food paradise.

    In fact, the only substantive difference I see is that the Heart Attack Grill tells you, up front, that eating there is hazardous to your health. McDonald’s, on the other hand, tries to lure you in by telling you that its products have some redeeming health value.

    If customers choose to laugh off a warning and make like piggies, the blame lies with them.

  21. The heart muscle requires a constant supply of oxygen-rich blood to nourish it. The coronary arteries provide the heart with this critical blood supply. If you have coronary artery disease, those arteries become narrow and blood cannot flow as well as they should. Fatty matter, calcium, proteins, and inflammatory cells build up within the arteries to form plaques of different sizes. The plaque deposits are hard on the outside and soft and mushy on the inside.:

    Most interesting brief article on our own blog site

Comments are closed.