“Heart Attack Grill” Spokesman Dies At 29

Heart Attack Grill, owned by Jon Basso, brags about some of the highest caloric, artery-clogging food. They even enlisted Blair River (a 572-pound obese man) as their spokesman. River, 29, has now died from pneumonia — a death connected to his obesity by critics.

Basso plays up the attraction of the unhealthy by wearing a doctor’s lab coat and his waitresses are dressed as nurses. Signs at the restaurant read “Caution. This establishment is bad for your health.”

Basso praised his former spokesman, insisting that “a man is how he leaves the world after he’s been here.” In this case, it was being a spokesman for unhealthy eating at a restaurant that offers meals with more than 8,000 calories.

River is still featured on the website, which jokes about the risk of “mild death.”

The menu features such things as “Quadruple Bypass Burger” and “Flatliner Fries.”

Source: Washington Post

29 thoughts on ““Heart Attack Grill” Spokesman Dies At 29”

  1. The heart muscle requires a constant supply of oxygen-rich blood to nourish it. The coronary arteries provide the heart with this critical blood supply. If you have coronary artery disease, those arteries become narrow and blood cannot flow as well as they should. Fatty matter, calcium, proteins, and inflammatory cells build up within the arteries to form plaques of different sizes. The plaque deposits are hard on the outside and soft and mushy on the inside.:

    Most interesting brief article on our own blog site

  2. If overeating is an example of “macho” behavior, then I know a lot of macho women.

    I see little difference between overeating at the Heart Attack Grill and overeating at any other junk food paradise.

    In fact, the only substantive difference I see is that the Heart Attack Grill tells you, up front, that eating there is hazardous to your health. McDonald’s, on the other hand, tries to lure you in by telling you that its products have some redeeming health value.

    If customers choose to laugh off a warning and make like piggies, the blame lies with them.

  3. My condolences to the family of the decedent. Initally I thought this was a joke and clicked on a link to find this. Now, I am waiting to read the tongue in cheek class action lawsuit blaming the farmer for feeding the cow that produced “fatty meat” which in turn resulted in heart disease and death.

    People have to take responsibility for their own actions, period.

  4. I live near this place – never eaten there because I value my life – but it’s full of two groups of people. (1) people who look about the size of this guy who died and (2) college age guys of varying sizes.

    There’s definitely some macho attitude about eating there, but it’s also pretty inexpensive, and so I hear they give a discount based on your weight at least on some days of the week or something. (more discount for the more obese patrons) SICK. I feel no sympathy for people that do this to themselves, and though I’m all for single-payer health care, if you make a choice like this or like smoking, I say you get kicked out.

  5. portion control is key. (and ramming a finger down your throat after meals helps too!)

  6. In most large cities that I’ve mentioned there are indeed places where healthy food choices can be made.
    If you’re in from out of town though and the time is late, these choices rapidly diminish. However, that wasn’t even my point which was that we celebrate unhealthy eating in this country and the meaning of overweight has become diluted to the point that 300+
    pound people are quite common, rather than rare. Via commercials the fat food fetish has overtaken the land.

    Sadly, one of the characteristics of the overweight and the obese is that they may gain comfort from what they eat, but gulp it down so rapidly that the comfort is brief and the perception of hunger remains. In my youth the average NFL lineman weighed about 250, today it is past 300 and they are athletic at least.

    When McDonald’s has the school lunch franchise in many venues, you know nothing good could come from it. The problem isn’t in the availability of healthy choices, it is in the brain washing
    of the food Corporations via the media. When a commercial for
    the Outback makes my mouth water involuntarily and I do eat healthy via sad experience, what does it do to the average person.

  7. It’s a joke of bad taste, but one has to live, everyone going there knows their risk. Stopping living for the purpose of living longer makes no sense. Of course, one would hope people are able to limit themselves…

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