Propaganda 104 Supplemental: The Sound of Silence

by Gene Howington, Guest Blogger

“Silence is argument carried out by other means.” – Che Guevara

“Hello darkness, my old friend,
I’ve come to talk with you again,
Because a vision softly creeping,
Left its seeds while I was sleeping,
And the vision that was planted in my brain
Still remains
Within the sound of silence.”
– “The Sound of Silence”, by Simon & Garfunkel, lyrics by Paul Simon

“Darkness isn’t the opposite of light, it is simply its absence.” – Terry Pratchett

“In human intercourse the tragedy begins, not when there is misunderstanding about words, but when silence is not understood.” – Henry David Thoreau

Just as darkness is the absence of light, silence is an absence. We’ve considered the word and the image as propaganda up to this point, so let us pause to consider their antithesis as a form of propaganda. The phrase “[t]he only thing necessary for the triumph of evil is for good men to do nothing” is often attributed to 18th Century Irish born English statesman and philosopher Edmund Burke, although what he actually wrote in Thoughts on the Cause of the Present Discontents was that “when bad men combine, the good must associate; else they will fall, one by one, an unpitied sacrifice in a contemptible struggle.” Regardless of the apocryphal attribution, the quote goes right to the heart of the issue of silence being a form of propaganda. Like most tactics of propaganda, silence has multiple forms and uses.  Let us examine some of these variations on a theme.

What is “silence”? According to Webster’s it is:

silence \ˈsī-lən(t)s\, n.,

1: forbearance from speech or noise : muteness —often used interjectionally

2: absence of sound or noise : stillness

These are the common meanings of silence that automatically leap to mind when one reads the word, but more to the point in discussing propaganda, we need to consider the full definition of the word and even enhance it a little bit.  Consider the third meaning of the word “silence” . . .

3: absence of mention: a : oblivion, obscurity b : secrecy

With this fuller definition, it becomes clear that silence is more than the absence of sound or stillness.  For discussion of propaganda, let us use an expanded specialized definition to have silence mean not just the absence of sound, but rather the absence of information. All propaganda is aimed at shaping the flow and content of information. With this expanded definition, we can see the broader scope of silence as a propaganda tactic. As you will see, this can lead to an interesting contradiction.

The first use of silence as a tactic is what you’d expect and the traditional definition of silence: the “No Comment” maneuver. You see this all the time coming from Hollywood and the entertainment industry as well as in the political arena. Sometimes it works, sometimes it doesn’t and this is dependent upon a variety of factors.  The public’s perception of the speaker, the relative severity and the public or private nature of the topic not being discussed, any associated value loading that can go with a scandal, how amenable to obscuration or obviation is the topic in general and are there any related topics currently drawing the public’s attention that may either attract or detract attention are some of the mitigating factors that influence how well playing the “No Comment” card will work out. Let us consider a couple of examples from both the entertainment and political realms and why or why not they succeeded.

Movie stars are well known (or not) for their scandals (real or imagined) popping up from time to time in the tabloid press. Very often, attempts to mitigate the damage of an embarrassing disclosure do more harm than good. An example of this is the current Kristen Stewart/Robert Pattinson/Rupert Sanders story. After photos of Stewart and Sanders (a married man with children) surfaced, naturally her relationship with her Twilight co-star Pattinson became somewhat complicated. In an effort to mitigate the damage, Stewart made a very public apology to Pattinson. This effort backfired as she caught criticism for everything ranging from the public nature of what most would consider a private message to the content for not being apologetic enough concerning the impact on Sander’s marriage and children to the impact the negative press would have on the forthcoming installment of the Twilight series. This in turn led to speculation that the studio might be reconsidering her for future roles as well as much distress among the Twilight fans. To complete this study in contrasts, consider the recent development in this story where Stewart (possibly after taking advice from her former co-star and actress/director well acquainted with the silence strategy, Jodie Foster) is now refusing to answer questions about her and Pattinson’s relationship.

In the political arena, silence is playing a larger part than usual in the Presidential campaign. The Romney campaign is trying silence as a tactic on his business dealings, his tax returns and the more extremist views of his choice in Vice Presidential running mate Paul Ryan. So far this application of the tactic has generally backfired miserably. For his business dealings, silence makes him look like a liar and a fraud considering it is his past business dealings that make up the bulk of his alleged experience and skill set to lead a nation.  With his taxes, silence simply makes him look like he has something to hide in addition to the arrogance he has displayed on the issue showing him to be massively out of touch with the American people and an elitist with remarks about “you people” and “trust me”. With silence about the points of view of his running mate, Paul Ryan? It is early in the use of that strategy to see how well it will work, but early indications are it is going to only serve to highlight Ryan’s extremist views as the media and the public start asking questions. Another spectacular backfire as Ryan’s stance come under greater scrutiny including his budget proposals (even attacked by Conservative King of Trickle Down Economics – David Stockman), the privatization of Social Security, replacing Medicare with a voucher system (also a form of privatization), cutting funding and participation in Medicaid, his dubious and manifestly politically expedient disavowal of his nearly life long love for Ayn Rand and all things Randian, his hypocritical support for economic stimulus when Bush was for it but attacks on it when it is Obama for economic stimulus, and reports of general dissatisfaction among voters of all persuasions about his selection.

There is a second variation on silence as a tactic and that limited silence or partial disclosure.  A fine example of this is the career of Michael J. Fox in its post-Parkinson’s phase. Since his diagnosis, he was careful with the media but remained largely silent. After announcing his condition, he carefully controlled his media presence until the scope and effect of his condition and the effectiveness of his treatment could be assessed.  What started with silence became partial disclosure of his progress, using his celebrity to draw attention to the condition and support for research, and eventually a slow and partial reintroduction into promoting active acting projects. This illustrates that in the process of information management, what you don’t say and when you don’t say it can be as important to image management as what you do say and when you say it, and that balance in tactics can be crucial.

The third use of silence is a close variant to the “no comment” form of silence and that is the tactic of externally enforced silence. Oddly enough, this tactic can arise from tactical missteps as well as situational elements and there is a perfect example of this going on in the current Presidential campaign.  Consider Mitt Romney’s camp and their inability to mention one of his (few) great successes in political leadership without having it blow up in their face and that is the so-called Romneycare he shepherded to life while Governor of Massachusetts. Their silence on this issue is externally enforced because of the similarities to Obama’s ACA plan. Romney cannot attack Obama for actions incredibly similar to actions he took as governor and then tout his actions as governor without tactically shooting himself in the foot with his target audience.

The fourth use of silence is where silence as the absence of information comes to the forefront as well as the previously mentioned interesting contradiction.  Sometimes silence can be noisy. Another way to create silence in the sense of an absence of information are the strategies of obfuscation and distraction (which can employ many tactics from white noise to straw men to simple misdirection). In this regard, when evaluating information it is just as critical to ask “what does this speaker not want me to think about or discuss” as it is to look at the explicit content of what they are saying.

Consider in a broader media sense the contrast between the television news coverage of World War II, Vietnam, the first Gulf War, and Iraq/Afghanistan. The media kept silent about a great many details of World War II and in those days of analog media dominance, it was possible to maintain such silence. To the credit of those in government who controlled the flow of information during World War II, the bulk of what was kept silent was validly done so in the name of operational security and once Allied troops were out of danger fuller disclosure was usually forthcoming.  Contrast this with the media coverage of Vietnam and the then relatively new medium of television. The collapse of public support at the end of the Vietnam war was due in part to the inability of the government to exert control over television. Once the images of what was really going on over there and the cost it was taking on our citizen draft military with daily visions of caskets being broadcast into a majority of American homes, it was only a matter of time before any public support for that war evaporated.

Fast forward to the first Gulf War. The war mongers in government had learned their lesson from Vietnam and the Draft was not a concern with a volunteer force – removing some of the direct impact into American homes from a war abroad. True, many civilians were against conscription, but getting rid of it came with a hidden cost to civic duty and a hidden opportunity for the unscrupulous to make war easier because of less public challenge. Add to this a high level of embedded journalists, a whole new bag of technology that made showing night actions possible and a theater conducive to night actions and relatively low casualties and you get the first war sold to the American public as essentially a video game. This war as an exercise in modern media control can only be termed a success from the point of view of policy hawks. Silence was kept where needed to keep public support flowing and the flow of information out was carefully controlled. The effectiveness of pro-war propaganda was back to WWII levels.

Now comes the invasion of Iraq. America was reeling in the aftermath of 9/11, but anyone who focuses on intelligence in looking at foreign policy issues knew that Iraq didn’t have a damn thing to do with those heinous terrorist attacks. The general public was in a state of fear and the Bush Administration seizing upon that opportunity forced through Congress the purposefully vague Authorization for the Use of Military Force (AUMF) as well as the arguably prime facie unconstitutional Patriot Act. Using their media savvy sharpened by the Gulf War, little if any media mention was made of the pure irrationality of attacking Iraq was mentioned during the lead up to that action and once again the television was ablaze with video game warfare images. However, that silence about the cost and irrationality of this invasion had to deal with a change in technology analogous to what transpired in Vietnam with television: the Internet. Although it had technically been around for a while, the World Wide Web hadn’t reached maturity until roughly the same time the war in Iraq started. Due to the very nature of the medium, government found it difficult to control the message and enforce silence, but also due to the massively increased number of media outlets, the impact of negative reporting of the true costs of invading Iraq were somewhat diluted compared to the impact of television on Vietnam. Combined with the lack of impact created by a conscription military, a situation ensued where dissent against the invasion slowly built though the alternative information channels the World Wide Web provided, but instead of ending the war in 13 years (1962-1975) in Vietnam, the pressure to end the invasion of Iraq took 8 years (2003-2011)  to “officially” end – seemingly an improvement.  But is it?  We still have troop presence there so anyone paying attention knows that it is not over. A lesson learned in Vietnam is the euphemistic language of calling a war something other than what it really is, like “police action”, “liberation”, and “nation building”.

This is not to mention that we are still in Afghanistan, a country well known to military history buffs both professional and amateur to be a place practically impossible to occupy due to both terrain and a fractured culture in part created by that terrain. So here we are, still involved in two wars, one an invasion of questionable legality and unquestionably bad tactics (unless you’re in the oil business) and the other an attempt at occupation against a legitimate target but a target that historically has been shown highly resistant to occupation strategies. Unlike Vietnam though, the propaganda masters in government rapidly adapted to the World Wide Web. If you look only at MSM Web sources for news, you might be minimally aware of some sanitized facts of what is going on in Iraq and Afghanistan. If you only watch television, you might be hard pressed to even realize there are two wars going on at all. In either case, you can hear the media’s politically driven drumbeat starting already for war with Iran.

The propaganda masters have learned their lessons and put them into application. Where they could not directly silence, they sowed confusion. Where they could not sow confusion, they manufactured false support with tactics like hiring propaganda trolls and astroturfing. Where they could not manufacture support, they outright lied. And when their lies where exposed by whistle blowers like Bradley Manning and Wikileaks, they resorted to that old standby of fascists and totalitarian regimes to enforce silence about their misdeeds and malfeasance in representing the best interests of the general citizenry: threats and intimidation.

In being or seeking to become a critical thinker and a responsible citizen in the age of modern media and propaganda techniques, silence as an absence of information is your enemy. It can be overcome by diligent research, practiced evaluation, supporting whistle blowers who bring the public evidence of institutional and personal wrong doings by government, industry and its members and to practice through and proper analysis (in context) of as many sources of information as your mind can handle. But is it enough to overcome the silence of information to make your decisions about such matters? As George Orwell so famously noted, “Speaking the truth in times of universal deceit is a revolutionary act.” Is it enough to find the truth behind the silence? Or is it your civic duty to speak truth to power?

I think the answer is quite clear if you are following the sage advice of Marcus Aurelius and “seek the truth, by which no one was ever truly harmed.”

What do you think?

________________

Source(s): E!, The Daily Beast, Times Live, Huffington Post (1, 2, 3, 4, 5, 6), Politico, New York Times, League of Women Voters, CNN (1, 2), Slate, Vanity Fair, The Raw Story

~submitted by Gene Howington, Guest Blogger

The Propaganda Series;

Propaganda 105: How to Spot a Liar

Propaganda 104 Supplemental: The Streisand Effect and the Political Question

Propaganda 104: Magica Verba Est Scientia Et Ars Es

Propaganda 103: The Word Changes, The Word Remains The Same

Propaganda 102 Supplemental: Holly Would “Zero Dark Thirty”

Propaganda 102: Holly Would and the Power of Images

Propaganda 101 Supplemental: Child’s Play

Propaganda 101 Supplemental: Build It And They Will Come (Around)

Propaganda 101: What You Need to Know and Why or . . .

Related articles of interest;

Mythology and the New Feudalism by Mike Spindell

How about Some Government Propaganda for the People Paid for by the People Being Propagandized? by Elaine Magliaro

 

537 thoughts on “Propaganda 104 Supplemental: The Sound of Silence”

  1. And I am not so overconfident that there wouldn’t be calls of impeachment. Look at what Issa is doing to that idiot Holder. Yeah, it’s not impeachment YET, but the fat lady hasn’t yet sung!

  2. OK, Tony. He doesn’t need congressional approval to open black sites. I was trying to say that the crazies don’t scream about EXPANDING the MIC, they scream about limiting the MIC.

    And I guess I will just have to accept the label of being gullible, because in governing do think public opinion matters (most especially if you want a second term), Fox propaganda matters, a united effective Republican congressional opposition matters, and when Americans are screaming about housing murdering terrorists, foreign governments may find that their citizens ALSO object to playing host. You and Michelle Bachmann may agree that this is an imperial presidency, but ‘ol gullible me just believes he made some bad political calls , his advisory bench contained no Karl Roves, and the opposition scored a lot of points. He didn’t throw the game.

    However, I will come hat in hand (or crawling if you prefer) if he closes Guantanamo before the election.

  3. Okay, I overstated that, I said there is no political suicide for any act of politics, but I was thinking specifically of Obama’s campaign promises, not all possible acts of politics. None of his campaign promises would have been political suicide to keep, or they would have prevented him from getting elected.

    Sorry for the overstatement.

    1. Fox propaganda matters, a united effective Republican congressional opposition matters, and when Americans are screaming about housing murdering terrorists, foreign governments may find that their citizens ALSO object to playing host.

      Curious….. I could NOT have said it better myself….
      That was VERY well put, and EXACTLY what I was thinking when I wrote my last post…..

  4. @Gurl: and if he did….. it would be political suicide…

    I do not believe that is so, but even if it is true, you are just saying he puts his political career above his principles, and above his explicit promises as a Candidate of what he would do. So aren’t we saying the same thing, that he operates without principle? Or do you consider it a valid principle that anything can be sacrificed in the name of reelection?

    Closing Guantanamo or restoring the rule of law would not have gotten Obama impeached, the Congress and Senate of 2009 would never have allowed that to happen, he was their guy. Impeachment was not on the table for Obama, ever, not even after 2010. So he was ALWAYS going to serve his four years.

    There was no “political suicide” downside, at worst he would not get reelected. If you were worried about Obamacare, that was signed by Obama in March of 2010, he could have closed Guantanamo the next week.

    His hands are not tied, there is no political suicide for any act of politics, period. Political suicide is generally limited to non-political embarrassment, like frequenting hookers, gay trysts, intern banging, suspicions of bribery or cheating.

    Obama’s hands are not tied at all with respect to military matters; and Guantanamo Bay is a Naval Base and 100% a military matter.

  5. @Curious: I give you the school board of Lubbuck, Texas.

    I believe that is Lubbock, and they are elected by a right-wing constituency (I assume, I haven’t been there), and do what I would expect of such a committee, carry out the wishes of their constituency. That is the point of having a committee, you want it to approximate the sense of its electorate.

    Of course if the electorate is composed of gullible fools raised to put biblical fantasy above reason and evidence, the committee will represent that foolishness too.

  6. @Curious: Obama did not “get Congress to open a black site,” he did that without any congressional approval at all, as Commander in Chief. This seems to be a sticking point with you, you fail to understand that once the military budget is approved, Obama can do pretty much whatever the hell he wants with it. The intelligence agencies routinely lie to congress, both explicitly and by omission. When it comes to military action, YES, the power of the purse is illusory. Once they approve a military budget they are done, they do not get micro-management authority on anything.

    Curious says: I don’t call political losses, wins.

    Neither do I, but I do not believe something is a loss just because it appears to be. Like I said, if Obama the CiC wanted Guantanamo closed it would be closed. He could “fund” the closing with military pocket change. He may yet do that in the next few months to boost his approval rating, ship the Guantanamo residents to other black sites and reassign the people at Guantanamo elsewhere, even TO those other black sites.

    What do you imagine could stop him? Congress doesn’t get to approve every order of the CiC, every movement of troops OR military prisoners. Guantanamo Bay and its prisoners are Obama’s to manage as he will. Every general and Admiral in the military serves at Obama’s pleasure and can be retired upon his command. If Obama wanted GB closed, it would BE closed, and that means his claims to the contrary are just lies you have bought because you are gullible.

  7. Tony,

    I’ll hold open the possibility that I am naive but I’m not buying the Guantanamo package. The rest of the package was opening a new hold ’em forever federal prison in the states (IL) for the terrorists they couldn’t release and hold the trial for KSM in New York. Was that also part of his plan?

    And getting Congressional approval to open a black site is a whole lot different than closing Guantanamo. Hell, I could convince this Congress to open a 20 black sites! Sandra Fluke could probably get approval. We LOVE building black sites, installing rings of missile sites, building outer space missile shields. ,Opening them is no problem. Closing one 90 miles from Miami with Fox and 300 crazy congressional Republicans screaming that we all would be murdered in our beds is quite another.

    The power of the purse is Illusionary? Well I guess I can stop worrying about extended unemployment benefits , Pell grants, and food stamps. And as to the “robustness or integrity of a committee chosen by the public” , I give you the school board of Lubbuck, Texas.

    Yes, Tony, I may be naive, but I don’t yet believe in a president can fund programs with a magic wand and I don’t call political losses, wins.

    1. He may have to compromise or accept defeat when it comes to public laws in Congress, but I have been in the military, and the President is firmly in control of it and everything they do, they could abandon Guantanamo in a week if he gave the order to bug out.

      ————————————————————————————

      and if he did….. it would be political suicide…. The Right wing is VERY GOOD at twisting the truth….

      fact is/….. his hands have been tied since day ONE!!!!
      this is EXACTLY what the GOP wanted….. and even was so bold as to admit this in 2010….

      http://youtu.be/xTuW-a_qFlA

  8. @Curious: The question isn’t whether the committee is bulletproof, nothing is. Groups of any size can make bad decisions, or self-serving decisions, or be swept up and convinced by a charlatan like Ayn Rand.

    There is good scientific (statistical) evidence from psychology however that groups, when organized in a way that avoids individual dominance and encourages debate and sharing of information, are smarter than any of their members.

    More importantly, if all committee members are equal and are not selected and appointed by any one individual, there is a low probability of a committee being extremely one-sided.

    The committee you are talking about was selected, and was skewed to the far right by the selector, Barack Obama, presumably for more political theater to boost his profile and make people think he was trying something new, or political cover for something he wanted done, or as a political favor (national exposure and attention for the members). Perhaps all three. I have no doubt they failed by design, just as the public option failed by design: We now know that was thrown under the bus from the beginning, but drawn out as a fund-raising chimera for both sides.

    I imagine Simpson-Bowles was the same; I do not imagine it was ever supposed to do anything real, they needed 14 of 18 votes to pass anything (78%). My presumption is, since the members were chosen to focus on cutting the safety net (it was called the “cat food” commission), part of the intent was a propagandistic attempt to stir up Democratic voters in 2010. Notice they took their vote on December 3rd, after the elections were all final, and quietly left the stage without further ado.

    Democrats lost big in 2010, but did at least retain control of the Senate, so I am not sure how effective this was. But (as a poker metaphor) I’d say it was chips in the pot, maybe losses would have been worse without it.

    My real point is that any committee chosen by an individual can be skewed to any point of view the individual wants to be prominent, for his own purposes. It cannot be expected to have the robustness or integrity of a committee chosen by the public.

  9. @Curious: I doubt Guantanamo is an exception. I think it was just political theater, the order was given in January of 2009 and gave the military a year to close it. That should have been January of 2010. So, you think the military is disobeying a direct order from the Commander in Chief? The same Commander in Chief that has the right to summarily dismiss, or have arrested and tried for treason, any officer that disobeys his direct order?

    And pleeaaassse, do not tell me about ‘congress withholding funds,’ you would have to be a child to buy that excuse. Obama can (and has) spent billions of dollars of military money on black ops, like bribing Afghani political families and warlords, without any congressional approval at all. Guantanamo is a Military Base. He has certainly managed to open at least two OTHER black site bases without Congressional approval or funding, he just declares them SECRET and Congress dares not do anything about it. if Obama gives an order to the military it is executed, no matter what the cost, and that means Guantanamo is NOT closed by his order and because that is what he wants.

    He may have to compromise or accept defeat when it comes to public laws in Congress, but I have been in the military, and the President is firmly in control of it and everything they do, they could abandon Guantanamo in a week if he gave the order to bug out.

    This is the President that asserts the right to assassinate American citizens on American soil without charge or trial, that asserts the right to conduct wars in foreign countries without Congressional approval or vote, that asserts the right to rewrite the rules of courts so anybody he accuses of “terrorism” is sure to stay in prison for life.

    He doesn’t give a crap about the letter of the law, not even the Constitution. And on top of that, troop assignments are his Constitutional right and the funds to do that are in the general budget of the military, and are already appropriated. Obama could order everybody off that base with a phone call and a direct order to the Chairman of the Joint Chiefs of Staff. Do you really think he would let Congress undermine his Constitutional authority to command the military?

    There is no effective difference between closing Guantanamo and abandoning it, or leaving it “open” with just a security detail in place. It remains open because Obama wants it open. Whatever political theater was going on with that executive order was just like his lying on-camera statements about “I will not sign a health care bill without a public option” when he had already thrown it under the bus.

    I do not know what political advantage that got him, I imagine he used it as leverage for some other negotiation, and made it public to raise the stakes and ensure it would not be taken as an empty threat, and what he received in return was worth the price of appearing weak. This is not “conspiracy” theory, I do not think there is any conspiracy or collusion, I think there is one man, Obama, that operates without any principles or morality whatsoever.

  10. Once again I’m odd man out. There’s support for the “committee” idea and all I can think of is Simpson-Bowles or that other failed commission that the deadful Walliston was on that blamed everything on Frannie and Freddy.

  11. Tony,

    All intentional? So widely heralded Day 1 #1 Executive Order to close Guantanamo was a very clever plan between O and Mitch and OrangeMan to have it APPEAR that Congress was blocking the necessary funding to close Guantanamo while in reality O thought it would be a triumphant beginning for his administration?.

    Tony – that’s a leap too far.for me.

  12. I have been in favor of Franklin’s “committee” idea since I was a junior in high school and first learned about it in civics.

    The problem in the 1780’s was much the same as it is now; failure within the collective imagination of the governed to move beyond the father (expanded to mother in some cultures) figure as ruler/care-giver/provider/add your own description.

    Those who might have agreed with Franklin in principle felt that General Washington as sole President was necessary to bring the young nation together under this Constitutional experiment and lead it forward … a father figure who wasn’t a monarch, if you will.

    I believe the committee plan would have worked just as well as long as Washington was one of the original committee members but as far as I can tell (a Washington scholar will correct me) he, Washington, did not agree with Franklin.

    Perhaps at the end of his 2 terms he had changed his mind. 😉

    I have long considered the unitary executive and the Three-Fifths Compromise to have been the 2 greatest mistakes made by the Founders … building ultimate failure into the document.

    (Franklin’s role in the Connecticut Compromise makes interesting reading.)

  13. Speaking of TARDIS, my granddaughter says one of the things on her bucket list is to knit an exact copy of the Fourth Doctor’s scarf. She loves it.

    She is only twenty and a polymath.

  14. Tony/Blouise,

    Unlike changing the Court’s composition, creating a plural Presidency would require Constitutional amendment. Art. II, Sec. 1 states “The executive Power shall be vested in a President of the United States of America.” (emphasis added) I think the idea of plural Presidency has a lot of merit, presents some interesting possible complications and has a nearly insurmountable political problem in being passed in a time when the corrupt pols from both sides are pushing for a unitary Executive.

  15. @Curious: No need to throw any books away, it does a mind good to read even somebody you disagree with; you get the exercise and practice of finding flaws in their arguments and honing your own reasons for why you disagree. At least until they start getting repetitive.

    It is good practice for when you read somebody you DO agree with, because you should be able to spot the holes in THEIR arguments, too.

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