Not long ago, this image went viral after KFC customer Devorise Dixon said that he was served a fried rat in California. The company insisted that the picture showed it was white meat and complained that Dixon refused to speak directly with the company. It eventually spoke with Dixon’s lawyer and arranged to have the chicken tested. It was proven to be chicken through DNA analysis. Now the Colonel wants an apology.
Speaking for the colonel is Rodrigo Coronel who insisted that “We did an internal investigation and talked to all employees. That statement is false.” The Colonel and the Coronel now want Dixon to “apologize and cease making false claims.”
The case makes for an interesting possible case of product disparagement. According to KFC, the meal was clearly white meat and it does not appear that Dixon did any testing before posting his video. That does raise a legitimate legal challenge by KFC.