Ok, I am a lifelong Cubs fan but it is impossible to not to blanche at the truly horrific renaming of what was once Comiskey Park (which most of us native Chicagoans still call the White Sox field). It was named U.S. Cellular Field which tossed tradition for cash. Now, the owners are changing the field to . . . Guaranteed Rate Field. I kid you not. By the way, above left is the symbol of the new namesake of the White Sox team.
As someone who was raised to root against two teams, the Cubs and anyone playing the White Sox, this is too easy. Indeed, Cubs fans and players have been having a field day.
The owners sold out the traditional name of the park in 1991 in signed a $68 million deal for a 20-year naming. That is all it took to ditch the founding team owner Charles A. Comiskey. It makes Wrigley all the more special.
When Sprint bought U.S. Cellular, the owners saw another chance to sell out. Who better than a mortgage company eager for legitimacy? Guaranteed Rate is one of the largest home lenders in the United States, funding $18 billion in loans last year. After all, it could be worse. I could be Quicken Loans field.
19 thoughts on “The White Sox Rename Their Field As . . .”
OK, the guaranteed interest rate thing made me think about what it cost to go to a ball game. Which, here is a link to ticket prices, and the average for the White Sox are about $29.55. Cities with professional baseball teams, like the Yankees, charge more. 🙂
A Ballpark Price???
A Parody Lilt by Squeeky Fromm
Let’s go out to the ball game,
First, you’ll need thirty bucks!
That’s for a ticket, and nothing else,
We’ll go hungry and tighten our belts!
Or, we’ll charge, charge, charge
On the old card,
And then, maybe have a beer???
But it’s twen-
Nine plus percent,
Sooo, we’re out of here!
How about “Taxpayer Stadium” since it is they who often are forced to pay for corporate welfare?
Darren – the City of Phoenix is selling its stake in Chase Field (formerly Bank One Ballpark, or the BOB). It is expected the new stakeholders will rename the park. The reason the city is selling is because it did not want to pay the demanded renovation costs (stadium is now about 20 years old). And, of course, the Diamondbacks, suck.
Please tell me again how the United States is NOT an Corporatocracy ?
(music to the tune of Short People)
Don’t want no White Sox.
Don’ want no White Sox!
Don’t want no White Sox around here!
They got dumb owners who live in France.
They got stupid stadium that has no chance.
Barry Godvasser – you could try to be original.
What say Wrigley be renamed “Res Ipsa Loquitur Field,” in honor of the Cubs’ post-season success?
Nothing beats washing down a bratwurst and all the trimmings with a cold bottle of Pabst Blue Ribbon. Go Brewers!
Hey, The Yankees threw out all of their tradition for the crap stadium that they built, so this doesn’t surprise me at all. I used to bleed pinstripes but now I haven’t watched a game in years now.
Thanks to me, there’s no (other) advertising here…
Let me see, tradition or $68 million?
“Let me see, tradition or $68 million?”
What to do? What to do? Decisions are so hard!
When I went to Comiskey Field or whatever the official name was the local White Sox fans called it Fart Field.
Reminds me of the sponsor of the little league baseball team that I played for : Stamps Sewer Service.
Mr. Stamps made you play with that on the back of your jerseys? Cruel man.
Guaranteed Rate Field??? That ain’t going to keep anyone’s interest.
” By the way, above left is the symbol of the new namesake of the White Sox team.”
I am really impressed with the new corporate symbol. Do you think it indicates their future record or future popularity with the fans?
We have the Waste Management Golf Open here is Phoenix. It started as the Phoenix Open and has changed names several times.
It’s maybe the worst of all the new ballparks. So, the name is the least of the problems. Much preferred the urine smelling old Comiskey.
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