A survey by Research Intelligencer by Brand Keys found that BBC, Fox News and PBS are the most-trusted TV news brands in the U.S. The survey covered over 4,000 news viewers. It is most interesting that BBC can in first in the United States — a well-deserved distinction for the venerable news organization but a bit of an embarrassment for U.S. media.
BBC came in first with 90 percent of those surveyed.
Fox News and PBS came in second and third with 87 percent and 86 percent respectively.
Notably, Bloomberg came in fourth with 81 percent and MSNBC came in fifth with 80 percent. They were followed by CBS, NBC, and ABC in that order. In a blow to CNN, which has a motto as the “most trusted names in news”. CNN came in 9th at 70 percent and almost tied with Sinclair at 69 percent. CNN has covered the conservative-leaning Sinclair with some tough commentary.
It is extraordinary that the British Broadcasting Corporation can now claim to be the most trusted name in news in the United States.