Tag: Pimsleur Approach

Internet Order To Pay Million Dollar Penalty For Alleged Negative Option Trap

By Darren Smith, Weekend Contributor

Advertisement image shown for identification purposes for this article.  It is not an endorsement by the author or this website nor does it convey any current offer from any business.
Advertisement image shown for identification purposes for this article. It is not an endorsement by the author or this website nor does it convey any current solicitation or offer from any business.

The Internet Order company, known for its product “The Pimsleur Approach” language software sold online, has agreed to pay a one million dollar fine to settle charges by the Washington Attorney General who alleges the company violated consumer protection laws by engaging in what is referred to as a Negative Option Trap.

Negative option billing, is the business practice of automatically billing a consenting consumer for products or services of which the consumer must pay or cancel in advance of delivery. Washington State law treats deceptive Negative Option Billing as a violation of the consumer protection act and also considers unsolicited goods delivered to a consumer to be gifts and the recipient has no obligation to pay.

The investigation began after an advertisement program offering to sell consumers a language instructional CDs for the introductory price of $9.95. Consumers complained that afterward they were unexpectedly billed for additional language CDs every sixty days for in some cases reportedly $64.00 each.

Continue reading “Internet Order To Pay Million Dollar Penalty For Alleged Negative Option Trap”