By Darren Smith, Weekend Contributor

Many are aware of Starbucks Corporation’s “Race Together” campaign where company senior management proffered to promote a dialogue on race relations among their customers. The main initial manifestation of the decision was for baristas to write the words “Race Together” on cups and encouraging a discussion on the matter. Cups were also adorned with labels furthering the message.

While there is little doubt that most persons in the United States want a harmonious relationship between all citizens, there is a question on whether such a campaign is in the interest of shareholders and customers who might be put off by such practices.

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