In a surprising move, Montreal officials have barred this campaign using Pamela Anderson’s picture marked up like a butcher shop diagram display. The city has denied permits for the display with the caption "All animals have the same parts. Have a heart — Go vegetarian."
The picture shows such comparable cuts as “breast,” “round,” and “rump.” I am not sure I have ever seen “cow breast” at a butcher shop and I will note that PETA does not include “Brain” as a common cow-to-Anderson body part.
The Baywatch star stated “I didn’t think that Canada would be so puritanical.”
Montreal film commissioner Daniel Bissonnette, whose office denied the permit, insisted “[o]n one hand we’re working for an organization where we’re getting reminded on a daily basis that we should work in a sexism-free environment and that equality between men and women and the image of women is very important.”
Really? This is a clearly political advertisement that tries to get people to think about treating animals like people. Yes, it does show a woman in a bikini but does the commission bar all pictures of scantily dressed women?
I have been a critic of PETA’s campaigns in the past that include displays that borders on live soft porn shows or Superbowl skin flicks or McTerror shows for the kids (or in one case a claim of misappropriation of the image of the first lady). However, this decision is grossly unfair and frankly ridiculous. The worst thing about this campaign is the expected increase in people demanding “cow breast” from their butchers.