Dammed If You Do . . . Volvo Warns Viewers Not To Try This At Home

This is an incredible commercial. However, it was particularly interesting for me because yesterday we discussed liability for warning defects in television commercials. Look for the warning at the end.

While at first you might think it is a bit of overkill to warn that this was done by professionals, think again. This type of commercial often inspires copy cats, particularly teens who want to show that they can do the same feat.

The other amazing thing about this truck commercial is how Van Damme is so much better of an athlete than an actor.

25 thoughts on “Dammed If You Do . . . Volvo Warns Viewers Not To Try This At Home

  1. Professor, seriously? You’re surprised, after all this time, how much better an athlete he is than an actor? This puzzles me. I was sort of hoping for a “DO NOT ATTEMPT” message at the very end. Saying it’s done by professionals on a closed course (which all car commercials with a moving vehicle say, even when they’re just parallel parking it seems), just double-dog-dares someone to go out and try it. I thought Volvo was the safety-first company among vehicle companies. But what surprises me the most is that van Damme did anything without them contractually having to show his naked butt. It would work in Europe!

  2. Jag, Doing pretty good. We’re coming to your continent next month. Any info on Milan, Florence, Tuscany, Nice, Monaco? I think of folks like you living in the winter dark. Our daughter uses light therapy for seasonal affective disorder. She also takes vitamin D. She lives in the Twin Cities. Have you ever had problems. If so, what do you do?

  3. That was an amazing video. I am truly impressed that Van Damme can still do that. I am wondering how he could do that while the trucks are moving and what safeguards were in place in case he or the drivers faltered?

  4. joelbwriter: “But what surprises me the most is that van Damme did anything without them contractually having to show his naked butt.”
    LOL, I am likewise surprised, and greatly disappointed by the oversight.

  5. This video was made the day before the live stunt. Jean Claude van Damme is 53 years old. 53! DOB 18 Oct 1960. You guys watch the video while I go get an Ibuprofen.

  6. uh what some people seem to forget is this…
    and don’t knock van dammes bootay some women like a juicy bootay to hold onto at hmmmm certain times…. o_o…..

    Van Damme was born Jean-Claude Camille François Van Varenberg, on 18 October 1960, in Berchem-Sainte-Agathe, Brussels, Belgium, the son of Eliana and Eugène Van Varenberg, who was an accountant.

    He began martial arts at the age of ten, enrolled by his father in a Shotokan karate school. His styles consist of Shotokan Karate and Kickboxing. He eventually earned his black belt in karate. He started lifting weights to improve his physique, which eventually led to a Mr. Belgium bodybuilding title. At the age of 16, he took up ballet, which he studied for five years. According to Van Damme, ballet “is an art, but it’s also one of the most difficult sports. If you can survive a ballet workout, you can survive a workout in any other sport.”

    At the age of 15, Van Damme started his competitive karate career in Belgium. From 1976-1980, Van Damme compiled a record of 44 victories and 4 defeats in tournament and non-tournament semi-contact matches.

    Van Damme was a member of the Belgium Karate Team when it won the European Karate Championship on 26 December 1979 at La Coupe Francois Persoons Karate Tournament in Brussels.

    Van Damme placed second at the Challenge Coupe des Espoirs Karate Tournament (1st Trials). At the 3-day tournament, Van Damme defeated 25 opponents before losing in the finals to fellow team-mate Angelo Spataro

  7. This I believe is ran backwards, so he started with the splits and the semis going forward moved closer together . Still an amazing feat.

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