How exactly does this help? Clowns are protesting the movie “It” as magnifying fear of clowns in society. Professional clowns are reporting sharp drops after the release of the blockbuster movie. However, I fail to see how having clowns outside of the movie theater will help . . . beyond being a truly outstanding advertisement and draw for the movie.
For example, clowns are planning to protest outside Union Square Regal Cinema in New York to “raise enough awareness so when people think of clowns they won’t think of scary murderers but people who dedicate their lives to bringing joy.” Of course, having ticked off clowns glaring at you on a date is hardly relationship building. Indeed, this is hardly the audience that hires clowns. Not many adults are planning clowns for their birthdays.
Roughly two percent of the adult population suffers from coulrophobia, or fear of clowns. A recent study explored the common fear of clowns in children and traced it to the innate fear of exaggerated appearances or elements in clown costumes.
In the meantime, the movie is expected to gross $200 million by this weekend.
The concern is that we have all scene what happens when you seriously upset a clown: