The latest craze in Brazil is a push to get people to pee in their showers. The effort is designed to conserve water by reducing the use of toilets. Of course, kids have been saving the planet for years.
If nothing else, the effort has gotten people to think about the use of water — if not, the perils of sharing showers.
There is of course nothing new about targeting the toilet. Years ago, the EPA moved against toilets that used too much water. The initial EPA toilets were a disaster. I had one that seemed to jam on urine. There was also the push to put a brick in your toilet tank and campaigns like the one below that, yes, support the idea of peeing in the shower:
This is precisely why I refuse to share showers with Al Gore when he comes into town.
Tall and tan and young and lovely
The girl from ipanema goes walking
And when she passes, each one she passes goes – ah
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unds a wee strange, but a leak can save lots of water. That’s the message an environmental group is sending in a new ad campaign.
Spots running on several Brazilian TV stations promote urinating in the shower.
In one commercial, animated characters such as King Kong, a trapeze artist, a basketball player and an alien show viewers how it’s done — usually in silhouette behind a shower curtain. There’s even a momentary homage to the shower scene from ‘Psycho.’
Children’s voice narrate as a bouncy tune is strummed in the background. At the end, the kids shout: “Pee in the shower! Save the Atlantic rainforest!”
The ad campaign is “a way to be playful about a serious subject,” according to Adriana Kfouri, a spokeswoman for SOS Mata Atlantica in Rio de Janeiro.
The group says eliminating just one toilet flush a day can save more than 1,100 gallons of water in a year.
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