First there was the Wisconsin Tourism Federation changing its name to avoid the confusion with another usage of WTF, here. Now, Canada’s second-oldest magazine, The Beaver, is changing its name because it continues to be confused with porn sites and filtered out on computers.
Publisher Deborah Morrison says that “The Beaver was an impediment online.” Not only was the site blocked, but emails were often returned as presumed porn. If she is bothered by the confusion, imagine the thousands of porn reviewers who went to The Beaver only to find a cover on Arctic Visions.
They should not have the same problem with the new title which is as dull and unassuming as they could find: Canada’s History.
For the full story, click here.
Kudos to Ian Synder for the story