CBS Refuses to Air Gay Dating Commercial During Superbowl

CBS has rejected a Super Bowl ad submitted by, a gay dating site that shows two male football fans making out. The network said that the commercial violated its standards and sources suggested it was just a ploy to get publicity. ManCrunch has called the move discriminatory and pointed to controversial commercials that have run in the past.

The network sent the company a fairly vague letter, telling them ““CBS Standards and Practices has reviewed your proposed Super Bowl ad and concluded that the creative is not within the Network’s Broadcast Standards for Super Bowl Sunday.” It is not clear what “the creative” references but one can guess.

The network also said that its sales department had difficulty verifying the credit of the site to guarantee payment of the estimated $2.5 million cost to air the ad.

Site spokesperson Elissa Buchter said that they spent more than $100,000 on the ad and has raised $40 million from investors.

PETA previously garnered considerable attention with an ad that was rejected for the Superbowl, here. I agreed with that decision considering the audience. Families want to watch the Superbowl without having to explain sexual content — whether heterosexual or homosexual.

This type of ad is likely to be more harmful and helpful to the gay rights movement, which is already losing ground in state referendums. Indeed, some gay sites are questioning the motives or bona fides of the company.

The ad above is called “Playing for the Same Team” and depicts two male football fans making out. I have to say that the commercial seems pretty low grade for the Superbowl. What do you think? Was this just a publicity stunt or a serious effort at an ad placement?

For the full story, click here and here and here.

59 thoughts on “CBS Refuses to Air Gay Dating Commercial During Superbowl”

  1. Duh, eniobob, & AY–

    Thanks for responding to my question.

    Canadian Eh–

    There’s no doubt the second bull was older and wiser than his frisky friend.

  2. There is actually 1 problem with the ad, had I not read the article posted along with it here i would have no idea what
    ” Mancrunch ” is.

  3. All I can say is it looks like they shot a hundred K commercial on a webcam.

    The music track was prety funny, making fun of the archetypal beer commercials

    Can they bring in James O’Keefe for some post-production?

  4. I thought the commercial was funny. Maybe the network and/or the NFL doesn’t want to get people thinking about social subtext; better the fans should just sit back and watch a lot of roided out guys that slap each other on the fanny for completing a play, or have they stopped that fanny slapping thing?

    From article: “I agreed with that decision (PETA) considering the audience. Families want to watch the Superbowl without having to explain sexual content — whether heterosexual or homosexual.”

    Now folks watching the game will only have to explain abortion/ Roe v Wade/privacy rights to the young ones.

    CBS or/and the NFL has an agenda IMO.

  5. empirecookie; The next time you’re tempted to post a link to a page that features good looking, naked young men doing anything, ANYTHING, just consider that you might need some guidance regarding the appropriateness of your posting. I’ll help you though, just SEND ME THE LINK FIRST and I’ll scope out the page/site and make a recommendation back to you. Your posting may not be as timely but it will be WELL RESEARCHED 🙂

  6. Bdaman:

    that is a problem with pigs. Sheep are better looking and if you use Velcro gloves much easier to hold on to or so I have been told by Texans and West Virginians.

    People from Louisiana seem to like goats and use hip boots or so Capn’ Johnny told me.

  7. One day I went to visit my cousin in the country who has a pig farm. We walked down to the pen and my cousin jumped the fence, dropped his pants and started having his way with one dem dare pigs.

    He looks over at me and said, watt ya wayten on? go on and get ya one.

    Well it took my a few minutes and I jumped the fence and got me one.

    After a few minutes my cousin could tell sumpin was wrong and said, watts wrong cus? I said, man I don’t know bout dis.

    He said hold on a minute, let me come over there and see if I can figure it out fur ya.

    He walked over to the front of the pig I had and said, It’s no wunder u cain’t do nuttin witt it, u dun picked da ugliest one.

    just my luck I guess.

  8. Elaine M.,

    Maybe this is as good as it gets:

    “I think it is to convey the impression that Cialis is ripe for a slow, romantic build-up to sex and not as much about rushing to the goal. Take your time, relax, have a wonderful evening just “being” with your partner.

    It’s that 36-hour effectiveness thing.

    Reminds me of the joke that Robert Duvall told Sean Penn in Colors.

    “There were two bulls on the hill, looking over the pasture of cows. The younger bull, said ‘Let’s run down this hill and **** (Rhymes with Duck) one of these cows.’ The older bull turned to the younger one and said, ‘No, let’s walk down this hill and **** (Rhymes with Duck) them all.'”

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