There is an interesting polling figure out this month that shows how different millennials are for American culture and values. Only one in five millennials (defined as ages 18 to 34) have tried that iconic American meal, The Big Mac.
Millennials present an existential threat for McDonald’s which has seen its market share falling, including a drop of 2.6% in the U.S. for the first three months of 2015. McDonald’s is increasingly viewed as unhealthy and has been ranked as some of the worst tasting fast-food burgers by Consumer Reports.
It is bad enough that Ronald McDonald is in hiding with the creepy clown sightings, but now millennials are stalking the franchise.
It will be interesting to see if this trend is a rejection specifically of McDonald’s or fast-food generally by millennials.
What do you think?