Australian Lamb Industry Under Fire For Deity Commercial

Screen Shot 2017-09-12 at 2.18.46 PM.pngThe Meat & Livestock Australia organization is under fire for its advertising campaign, which includes a humorous dinner scene of deities, prophets, and religious figures enjoying a lamb dinner.  The gods including Scientology founder L Ron Hubbard , Jesus, God, Aphrodite, Zeus, Buddha, Ganesh and Moses as well as other Gods and one atheist.   at a long dining table to enjoy a spring barbecue of lamb.  A formal complaint has been lodged by the High Commission of India for the depiction of the Hindu god Ganesha.  The effort to have fun with the notion of the lamb of gods clearly did not resonate with some who declared the commercial as distasteful.

More than 30 complaints have been filed over the commercial.  This includes vegans who raised objections to the premise that lamb is accepted by all religions..

The High Commission complained that “In a video advertisement released by Meat and Livestock Australia recently, Lord Ganesha along with other religious figures is found to be ‘toasting lamb’, which the Indian community consider to be offensive and hurting their religious sentiments.”

Given the size of the audience, 30 complaints is far short of a ground swell.  There was however one notable exclusion: Muhammad who calls up the atheist hostess to excuse himself because he has to pick up a child from daycare.  Muslims around the world have rioted and killed Christians after Muhammad was depicted in cartoons and videos.  While media and governments denounced such violence and stood by the first amendment, there has been a notable drop in depictions of Muhammad.  It even led to a skit on Saturday Night Live:


The Australian commercial does challenge other religions to show a sense of humor in the depiction of the deities.  I have never understood why some religious people cannot distinguish between satire and blasphemy.  The strongest religion is the one that can laugh at itself while remaining faithful to its underlying values.  I think the commercial is pretty funny but you be the judge.



41 thoughts on “Australian Lamb Industry Under Fire For Deity Commercial”

  1. Those poor advertising people, they don’t know what they have done they have brought down on their heads the wrath of Scientology.

  2. I am the only person in my family who likes lamb, so I never cook it. I do order it at restaurants. Actually, there are many foods like that. I have a picky family. I was raised in an Italian family and being picky was not an option. I’m happy I was raised that way and w/ a sense of humor. My parents were pretty strong Catholics but both had great senses of humor, and like PaulS, would have found this funny.

  3. Here’s the rollout, with their previous commercial, as well. My favorite part in the prior commercial was the Morman Missionary telling the host he’d like to talk to him about Jesus…and Jesus (pronounced in Spanish) was in the back. LOL

    It appears that Ganesha was supposed to be a vegetarian. Oops. Lamb is the meat that unites all non vegetarians! The commercial was produced by the Monkeys, which favors humor that pushes the boundaries. I think it’s safe to say that trigger warnings go unheeded in their brainstorming room.

    I’m curious if this is the right company:

    I am not sure. I’m not sure if they are the producers of the commercial, but regardless, based on their description, they would be loads of fun to have at a BBQ:

    “Monkey Deux is a boutique production company powered by a delicate balance of the Earth’s sun, vitamin C, and the hydroelectric power generated by the Loch Ness Monster.

    In short, our reality is made of your dreams.

    We are a creative, production, editorial, and online juggernaut (company) that exists in a constant state of metaphysical enormity, unbridled imagination, and good humor. Whether it’s creative content for theatrical marketing, home entertainment, or original Monkey-made™ content, we see every project through from development all the way to its final delivery.

    And we love every minute of it.”

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