The picture for me captures the long-standing question of whether the United States should follow some European countries like Germany in imposing a tax on excessive packaging. The Europeans have less garbage produced by new products because companies are forced to internalize the costs of packaging that ends up in public dumps and landfills. The result is an incentive to reduce packaging and package material.
In the United States, it is common for companies to use over-sized boxes (think of opening product boxes and finding them half full like cereal or chips). There is also more internal material in many packages in the U.S. This marketing approach shifts costs the cities and states which have to deal with mountains of waste. It also depletes resources from trees to the added gas in shipping greater volumes of products.