By Mark Esposito, Guest Blogger

The flyer came in the mail the other day. Tucked between the Lowes ad and the light bill ( I love that anachronism for the electric bill) were photographs of three emaciated children of color living in obvious squalor in an undisclosed Third World hell hole. The bold caption read” A CHILD DIES EVERY 15 SECONDS FROM HUNGER,” and beneath it was a furtive plea for help, capping off with the comment that last year 3 million children died from hunger. You could check off your donation and pay with that status symbol of Western life, your Visa or MasterCard. Millions of middle class selfish, egotistical, uncaring Americans do and hence the appeals keep pouring in.
It is undoubtedly true that some children suffer this sad fate and that the conditions described might exist somewhere, say, Somalia during the recent famine. These kids need help and every compassionate person on the planet would agree. But is this the whole truth? According to the BBC, the “One Child every 15 seconds …” stat is true but misleading. Sort of the marketing of misery to get an emotional response just like the desired reaction when watching a dishwater detergent ad.














