
by Gene Howington, Guest Blogger
“I have been a believer in the magic of language since, at a very early age, I discovered that some words got me into trouble and others got me out” – Katherine Dunn
“Until it is kindled by a spirit as flamingly alive as the one which gave it birth a book is dead to us. Words divested of their magic are but dead hieroglyphs.” – H. Jackson Brown, Jr.
We return to the word; our most basic element of communication. The written word is naturally an extension of the spoken word. At the beginning of civilization, all propaganda was the spoken word. The primary limiting effect on the spread of ideas was the size of audience within hearing range of the speaker. Then came the image, the structure and written word. They had greater value in spreading ideas because of their inherently static nature. With the invention of paper and other portable means of propagating words and images, ideas were no longer tied directly to the speaker. The content was static, but the medium of exchange mobile. The primary limiting effect was the ability to reproduce these works manually by scribes and artisans combined with literacy in the ancient world being a comparative rarity.
Continue reading “Propaganda 103: The Word Changes, The Word Remains The Same”












