After facing press accounts depicting its product as “pink slime,” Beef Products Inc. has brought a defamation action in South Dakota against ABC News Inc.and ABC News anchor Diane Sawyer for damages from the coverage. Notably, the lawsuit also includes Gerald Zirnstein, a U.S. Department of Agriculture microbiologist, as a defendant. It was Zirnstein who reportedly coined the catchy phrase “pink slime” for the beef product. The company is seeking $400 million in claimed actual and consequential damages, treble damages, punitive damages and attorney’s fees and costs.
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